Most marketing teams are leaving a lot of money on the
table. Brands are collecting an extensive amount of data at various
stages of the customer journey. Data science helps us leverage this data
into actionable insight that results in a greater return on
investment. 

Data science methods like machine learning,
clustering, and regression have moved marketing from a creative domain
to a scientific one. By leveraging data science, marketing teams can
extend their top-funnel approach to incorporate the full-funnel and
uncover product and customer insights at scale in an unprecedented way.
To do this, growth marketers should understand what data scientists can
and cannot do as well as some of the methods and how marketing teams use
data scientists.

 
Alexander Liss
https://www.linkedin.com/in/aliss77777/

The Data Standard
https://datastandard.io/
https://www.linkedin.com/company/the-data-standard/