Professor Adi discusses with Mary Beth:

• Her career path in public relations and how the field has evolved – including the issue of how public relations itself is defined
• Her early life experience growing up in Romania, within a country under a Communist government, and its impact on her perspective
• Perspectives of “having something to say” and how that parlays into creation of her own #WomenInPR podcast
• How gender diversity is missed in history and how the legacy impacts workforce issues, including in a specific way in public relations and how ideas in this field are influenced by lack of gender diversity
• How practitioners must apply data in the best ways and why it matters
• Why data must be – in part – a “What have you achieved…?” question
• How data should not simply exist as some “shiny box, where you take data in and take data out” – and instead, make sure it is a holistic enterprise for the set-up of a research program
• The ways in which “vanity metrics” fill meaningless spaces without read value to a relationship-management program 
• What her frustration points are about AVE as a form of false measurement
• Why “the sale is not closed by PR” but rather exists as part of a larger ecosystem while still being behavioral-objective driven
• How the “media relations” paradigm of PR has evolved massively… but how too many clients think through this narrow prism, to their own limitation – and their data priorities (or lack thereof) often reflect this limitation
• How clients should consider data as part of potential corporate activism… and exactly what qualities define “an activist” – and they don’t always confirm with “rage” or “dissent” / opposition (“We are ALL activists.”) 
• What the ethics implications are of Artificial Intelligence (AI) and how well (or poorly) postured the public relations profession is; and how “digital literacy” is a much more germane overarching skill set in PR
• What type of “voice” strategic communicators must have to be relevant in the AI conversation … with meaningful impact.
• And more

Links:

• Follow the #MsInterPReted hashtag
• Follow Ana: 
  • Twitter: @Ana_Adi -- https://twitter.com/ana_adi 
  • Twitter: @QuadrigaBerlin – https://twitter.com/QuadrigaBerlin 
  • LinkedIn: 
    • Follow Ana Adi: https://www.linkedin.com/in/anaadi/
• #WomenInPR Podcast: https://soundcloud.com/user-654979149/sets/women-in-pr 
• Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ 
• Follow Fletcher Marketing PR on Twitter: @FletcherPR https://twitter.com/fletcherpr  
• Follow Kelly Fletcher on Twitter: @KDfletcher https://twitter.com/kdfletcher 
• Follow Mary Beth West on Twitter: @marybethwest https://twitter.com/MaryBethWest