C-suites are asking marketers to show them the numbers, and content marketers don’t get to shrug that off.

Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros &amp; Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.&nbsp;In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

Society & Culture

Business

Marketing

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.  In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

Share Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch

Sign up to save your podcasts

Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch

Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch