In this episode of Matt Bertram, digital strategist and CMO, dives deep into the power of data in modern marketing and decision-making with Robin Sturgis. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — and why data governance and human oversight matter more than ever in the AI era.

Episode Links:

Guest: https://www.linkedin.com/in/robinsturgis/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events