The Signal Analytics Podcast

Data Is Useless Unless It's Paired with These Two Things


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Why Data Alone is Useless Without These Crucial Elements

In this episode, Dan Saavedra from MergeYourData discusses why data by itself is not sufficient and needs to be paired with action and results to be truly valuable. Dan explains the concept of signal analytics through a detailed analogy with kinematics, emphasizing how velocity and acceleration in data provide meaningful insights. By integrating these ideas, businesses can derive actionable signals that drive substantial revenue growth and customer retention. The video includes real-world examples, illustrating the tangible impact of applying signal analytics to business data.

00:00 Introduction: Why Data is Useless

00:38 The Problem with Isolated Data Points

01:23 Understanding Data Through Kinematics

02:57 From Data to Action: The Signal Analytics Approach

08:04 Real-World Examples of Signal Analytics

09:40 Conclusion and Next Steps

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The Signal Analytics PodcastBy MergeYourData