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Data Journey with Henrik Feldt (Causiq) - Using data & real-time ML to maximise ROI of marketing activities, lessons learned about building an advanced tech product
Henrik Feldt is the founder, CEO and CTO of Causiq. He previously worked as a cloud or system architect at companies such as VOI Technology or Tradera.
Causiq is a marketing analytics company. It builds a product that utilizes ML to give enterprises a comprehensive understanding of the efficiency of their marketing channels. This allows them to identify ROI for each marketing channel daily (or near real-time) and offers companies immediate insights into the efficiency of their marketing activities.
Topics that we talk about:
- What Causiq is, who uses it and why
- How data & ML are used at Causiq
- The importance of real-time ML in analyzing the efficiency of their marketing channels
- Tech stack used by Causiq (the mix of GCP and open-source such as Kafka, Flink, Hudi, dbt)
- Entrepreneurial advice for data engineers/architects who would like to launch their own product or company
The podcast was recorded by Adam Kawa (GetInData).
Subscribe to Radio Data us on Spotify, YouTube, and Google Podcasts to get notifications about future podcast episodes.
Hosted on Acast. See acast.com/privacy for more information.
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By GetInData | Part of XebiaHenrik Feldt is the founder, CEO and CTO of Causiq. He previously worked as a cloud or system architect at companies such as VOI Technology or Tradera.
Causiq is a marketing analytics company. It builds a product that utilizes ML to give enterprises a comprehensive understanding of the efficiency of their marketing channels. This allows them to identify ROI for each marketing channel daily (or near real-time) and offers companies immediate insights into the efficiency of their marketing activities.
Topics that we talk about:
- What Causiq is, who uses it and why
- How data & ML are used at Causiq
- The importance of real-time ML in analyzing the efficiency of their marketing channels
- Tech stack used by Causiq (the mix of GCP and open-source such as Kafka, Flink, Hudi, dbt)
- Entrepreneurial advice for data engineers/architects who would like to launch their own product or company
The podcast was recorded by Adam Kawa (GetInData).
Subscribe to Radio Data us on Spotify, YouTube, and Google Podcasts to get notifications about future podcast episodes.
Hosted on Acast. See acast.com/privacy for more information.