Jonas Björk works as the CTO at Acast. Before joining Acast around 5 years ago, Jonas had been working with data, analytics, and ML at Spotify, BizOne, and Ericsson.

Acast is a Swedish-founded podcast hosting and monetization platform that allows creators to distribute their podcasts to multiple podcast apps such as Spotify, Apple Podcasts, and Google Podcasts, and to monetize their content through advertising and listener support. Acast also provides analytics and data insights to help creators understand their audience and optimize their content, as well as tools for promoting and growing their podcasts. In addition, Acast offers targeted advertising solutions to brands and advertisers.

Topics that we talk about:

• Data collected and used by Acast
• Differences between measuring songs (e.g. on Spotify) and measuring podcasts (e.g. on Acast)
• Analytics use cases implemented at Acast
• Cloud-managed data tech stack at Acast e.g. AWS, Snowflake, Airflow, Python, Rust
• AI/ML in podcasting used today or tomorrow
• Trends and innovations in the podcasting industry
• The Acast's tech plans for 2023
• Interesting challenges when implementing data-specific projects in the podcasting industry

The podcast was recorded by Adam Kawa (GetInData).

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Hosted on Acast. See acast.com/privacy for more information.