BPA UNIVERSITY

DATA LEAKAGE - AN UPDATE ON THIS INDUSTRY INITIATIVE


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Join BPA's Glenn Hansen for an update on the Data Leakage initiative nearly 90 days after its launch, including industry reactions to Open Letter; new signatories; media coverage and commentary; and the development of standardized Terms & Conditions to be included in contractual language between publishers and agencies/marketers.

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BPA UNIVERSITYBy Glenn Hansen