In this episode, Dr. Renee Fraser, founder of Fraser Communications, delves into the powerful role of research in shaping marketing strategies. Discover how insights from social psychology and in-depth consumer research guide campaigns, from Toyota’s hybrid messaging to impactful public health initiatives. Renee shares the importance of balancing creativity with data, the use of listening sessions to uncover audience motivations, and the evolving trends in digital and short-form content. This is an insightful look at how data-driven creativity can enhance marketing effectiveness. 🎧