Searched products not found, incomplete or inaccurate data in product landing page, poor online user experience or website design were cited as the major reasons for cart abandonment. If digital commerce or online sales is a core part of your business, then it’s important that you build an eCommerce data model that’s accurate, scalable, flexible and fast. Data Modeling is beyond wireframe and SEO strategy; in this episode of Digital Navigators hear Vinny Maurici discuss the role of category & inventory management, enrichment of data, data attribution to drive online engagement and build a robust & profitable digital business.