Every marketer depends on data. But how many marketers realize how fragile their data systems truly are?

Beneath the surface lie mismatched schemas, duplicate records, and endless “temporary” fixes that quietly become permanent, leaving organizations one failed sync away from chaos.

In this session, Faye Pang (FreshBooks), Matthew Bennett (Tangerine), and Danitha Kanagavaratha (Loblaw) trade war stories and practical strategies for tackling the hidden technical debt in marketing data systems, so your insights don’t collapse under their own weight.

Hosted by Shilbee Dhalla-Kim.

Interested in joining the conversation? Check out our upcoming event: https://www.fillingthegapto.org