The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it's estimated to be worth more than $100 billion. There's a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly half of all advertising spend. But with all this transformation has come data privacy issues, cyber-bullying and the birth of social media law.
Paul Gordon, is a Partner at Wallmans Lawyers. Paul is one of the few lawyers in South Australia specialising in social media law, which he has been doing since 2012, which in social media years is a long long time. In fact, that takes us right back to when Facebook bought Instagram.
In episode 190 of Be The Drop, Paul talks about some of the challenges businesses face in today's world of social media. He outlines key issues to be aware of when sharing content online, plus insights into how social media law is keeping us safe and engaged online.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]