The California Consumer Privacy Act (CCPA) was enacted in mid-2018 and is meant to safeguard consumers’ privacy rights within the state of California.

Under CCPA, personal data includes any information that identifies or can be linked directly or indirectly to a specific consumer.

The CCPA compliance journey starts with examining and understanding all your startup’s data flows, especially those that involve personal data.

Updating your startup’s data privacy and security policies requires a lot of work.

Startups that rely on personal data for targeted advertising are likely to be affected since CCPA somehow clashes with their business model. | To read full story, visit https://startuparound.com/read/1574838006.9010766/Data-Privacy:-Startups-and-the-CCPA?ref=audio_experience