Did you know cigar smokers have a higher mortality rate than cigarette smokers? And people driving a Subaru WRX with tinted windows have a 100% chance of vaping? It’s science. In this podcast, we tackle the issues confounding causal inference and offer a simple solution: matching. It’s my go-to tool because we can crank out quick and dirty directional results in 24 hours and hand them to the CEO—without spending weeks writing a Master’s thesis. Because let’s face it, nobody has time for that.