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November 17, 2022

Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns

20 minutes

Lionize, a New York-based SaaS leader in the influencer marketing industry announced that it secured a $3 million seed investment.

The round was led by St. Louis-based Cultivation Capital, with participation by ScOp Venture Capital, a Santa Barbara-based firm managed by DoubleClick founder Kevin O’Connor.

I spoke with Chris Buetti, co-founder and CEO of Lionize. He is a data scientist turned SaaS founder. The initial concept of Lionize started as an interview project. Chris learned the hard way through his agency that scaling micro-influencers campaigns is hard.

Founded 2018

Team size of 15

North of 1M ARR

4.4M raised to date

Chris wished he know more about the due diligence process

When fundraising, try to get past the junior guys to the partners

Chris Buetti’s LinkedIn

Lionize fundraising story

...more

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By Ben Murray

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