The SaaS CFO

Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns

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Lionize, a New York-based SaaS leader in the influencer marketing industry announced that it secured a $3 million seed investment.

The round was led by St. Louis-based Cultivation Capital, with participation by ScOp Venture Capital, a Santa Barbara-based firm managed by DoubleClick founder Kevin O’Connor.

I spoke with Chris Buetti, co-founder and CEO of Lionize. He is a data scientist turned SaaS founder. The initial concept of Lionize started as an interview project. Chris learned the hard way through his agency that scaling micro-influencers campaigns is hard.

  • Founded 2018
  • Team size of 15
  • North of 1M ARR
  • 4.4M raised to date
  • Chris wished he know more about the due diligence process
  • When fundraising, try to get past the junior guys to the partners

    • Chris Buetti’s LinkedIn

    Lionize fundraising story

    ...more
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    The SaaS CFOBy Ben Murray
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