The Spotlight: A Lighthouse Podcast

Data Story - Global hotel pricing trends from H2 2025


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In this episode, Blake Reiter and Daniel Foreman break down Lighthouse’s H2 2025 pricing report, analyzing year over year hotel pricing performance across seven global regions and forward indicators for H1 2026. They examine how pricing weakness persisted but moderated, where declines flipped to growth, and why North America remains under pressure despite the upcoming World Cup.

The discussion highlights branded versus independent performance, diverging trends by star class, overtourism driven price corrections in major destinations, and concentrated short term rental growth in smaller markets. Listeners will gain a clearer understanding of where demand is stabilizing, where risk remains, and how to adjust commercial strategy heading into 2026.

Explore more of Lighthouse’s travel & hospitality research: mylh.co/spotlightinsights

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The Spotlight: A Lighthouse PodcastBy Lighthouse