In this podcast, Simon talks to Brent Dykes. Brent is the author of an amazing book called Effective Data Storytelling. He actually started out his career in marketing. Marketeers have lots of data at their fingertips. So he got pulled into the world of data analytics.

For the last two decades, he's worked with prominent vendors, such as Omniture, Adobe and Domo. He's consulted with industry leaders like IKEA, Nike, Microsoft, Sony.

He is currently the founder of his own data storytelling consultancy, Analytics Hero. He regularly writes for Forbes, is a speaker at major industry conferences like Web Summit, and has even received industry awards in the space. 

In this episode, we dive into data storytelling for finance teams. What is data storytelling and when is it relevant? We talk about the difference between reporting and data storytelling and how there is a place for both. We also talk about what Brent calls the data analytics marathon, and why he believes that most teams give up before the end of the race, quitting without collecting their medal. 

We discuss the right tech stack to get started, and some exciting new technologies that are coming along. Also, why Brent thinks that AI is a good co-pilot for data storytelling, but... he would hold back on putting on autopilot right now. Brent is an amazing guest and he shares his insights freely and it's fantastic, it's real gold for finance teams. 

I hope you enjoy!

Useful links

Host: https://www.linkedin.com/in/siritchie/

Sponsor: https://www.blox.so/

Sponsor Linkedin: https://www.linkedin.com/company/blox-plan

Guest: https://www.linkedin.com/in/brentdykes/ 

Guest website: https://www.effectivedatastorytelling.com/