This week we talk with Scott Taylor, also known as “The Data Whisperer.” Scott is a globally recognized thought leader and a consultant on the strategic value of proper data management. As Principal of MetaMeta Consulting, he provides Data Evangelism-as-a-Service to help enterprises and tech brands tell their data story by focusing on the WHY of business alignment rather than the HOW of technical implementation. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.We discuss how data storytelling is important to gain funding for initiatives, and why the data management community struggles to get the message across to the business. He shares some wisdom about how to craft effective stories, and even why he uses puppets on his YouTube channel.Scott Taylorhttps://www.linkedin.com/in/scottmztaylor/The Data Standardhttps://datastandard.io/https://www.linkedin.com/company/the-data-standard/