I’m joined by Andy Shahbazian, a tech visionary with a remarkable track record at AWS, Microsoft, Disney, and beyond. We explore technical implications of generative AI (GenAI) for the automotive industry, focusing on how traditional players can harness this technology to stay competitive. Andy offers deep insights into data strategies, the importance of upskilling, and the value of strategic tech partnerships. Together, we discuss practical steps organisations can take to integrate GenAI effectively, ensuring they remain at the forefront of innovation in an increasingly AI-driven landscape.