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Join Andrew and Elisa as they explore how associations can harness the power of industry research to drive member value and organizational growth. Analyzing the latest industry reports, they highlight opportunities for associations to differentiate themselves through quality data analytics. The conversation provides practical insights on investing in market research, understanding member needs, and building sustainable revenue streams through thought leadership. Whether you're considering a new research initiative or looking to enhance your existing data strategy, this episode offers valuable perspectives on making research a cornerstone of your association's value proposition in 2025.

Here are links to the two specific reports we reference: 

1.  GrowthZone 2025 Annual Association Survey Results
2. Marketing General Incorporated's (MGI) 2025 Association Outlook Report

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