🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down.

Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, standardizing data (yup, someone’s gotta do it), and why "faking it till you make it" won’t fly in the world of digital shopper marketing. 😎📊

If you like your podcasts served with a side of bold truth and some serious irreverence, this one’s for you. Catch it now before your competition does. 🚀

#PodcastPower #ElizabethJohnsonUnfiltered #MarketingTruthBombs #PathPerformance #ListenOrGetLeft