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Databox: Brian Moseley, on Best Practices for Building a Martech Stack
Brian Moseley of Databox shares about the exponential boom in marketing software available, and best practices when building your own Martech stack.
Danny:
Alright, so let's jump into this episode. We have Brian Moseley from Databox who's joining us today. Brian, hey, thank you so much for coming and joining us. For those who don't know you, if you could just introduce yourself to the audience, tell us a little about your background, who you are, what you're doing at Databox.
Brian:
Sure, my name is Brian Moseley. I live in sunny Boston, Massachusetts. And I've been in Martech now for a little over five years. I started working at a marketing agency, and that led me to working for the marketing automation software company called HubSpot.
Danny:
Small company-- yeah, sorry.
Brian:
Well, ironically, we were a small company when I started. That was back in 2013; we had about 500 employees. I went through the IPO with them. So I was on the agency side doing sales and onboarding new agency partners. Then, I had a sales manager role for a year, and that led me to follow a mentor of mine, Pete Caputa, over to become the CEO of Databox. So when Pete took over this last January in 2017, I came over as director of sales, and coming up on my two-year anniversary there. So it's been a pretty good ride.
Danny:
That's awesome. That's great. So actually, for those who aren't familiar a little bit with Databox, what exactly do you guys do?
Brian:
So we're a data visualization tool. There's a lot of us out there. There's probably two dozen that I could recommend in good faith that are great tools. And the thing we do which is similar to every other tool is we take data from a lot of different places and consolidate it into a slick-looking, consistent dashboard.
Danny:
Great. I'm curious about this. Are you guys exclusive to marketing or just all things data? Or is there a particular niche you're trying to focus on?
Brian:
That's a great question. So every company should be focusing on some niche or vertical or ecosystem in some way, shape, or form. Otherwise--you can never be all things to all people. So I think a mistake that a lot of these data visualization companies in this space are making is that they try to go too wide. The playbook four or five years ago in this space was, let's connect to everything that's possible. And as we all know, the world has finite resources, and it's impossible to invest in and support hundreds and hundreds of APIs. You can do it, but you won't go deep into any one, and it leaves your customers wanting more complete integrations with fewer apps rather than trying to connect to hundreds of apps. So Databox does focus on marketing and sales technology stacks. Again, there's other companies that focus on Martech and sales tech stacks as well. But that's our ecosystem.
Danny:
Perfect. No, great. I was just curious about that, yeah, because data obviously is a big thing across the board, and there's a lot of data out there. So great to know. So when we were talking before a little bit, before we started here, on a call previously, a little bit about the Martech stack. And for those in our audience, it's new, when we talk about Martech stacks, we're talking about basically all the different marketing technologies that you might have, whether it's a HubSpot or using Databox or using Zapier, whatever, the 800-- I don't know how many there are now.
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Brian Moseley of Databox shares about the exponential boom in marketing software available, and best practices when building your own Martech stack.
Danny:
Alright, so let's jump into this episode. We have Brian Moseley from Databox who's joining us today. Brian, hey, thank you so much for coming and joining us. For those who don't know you, if you could just introduce yourself to the audience, tell us a little about your background, who you are, what you're doing at Databox.
Brian:
Sure, my name is Brian Moseley. I live in sunny Boston, Massachusetts. And I've been in Martech now for a little over five years. I started working at a marketing agency, and that led me to working for the marketing automation software company called HubSpot.
Danny:
Small company-- yeah, sorry.
Brian:
Well, ironically, we were a small company when I started. That was back in 2013; we had about 500 employees. I went through the IPO with them. So I was on the agency side doing sales and onboarding new agency partners. Then, I had a sales manager role for a year, and that led me to follow a mentor of mine, Pete Caputa, over to become the CEO of Databox. So when Pete took over this last January in 2017, I came over as director of sales, and coming up on my two-year anniversary there. So it's been a pretty good ride.
Danny:
That's awesome. That's great. So actually, for those who aren't familiar a little bit with Databox, what exactly do you guys do?
Brian:
So we're a data visualization tool. There's a lot of us out there. There's probably two dozen that I could recommend in good faith that are great tools. And the thing we do which is similar to every other tool is we take data from a lot of different places and consolidate it into a slick-looking, consistent dashboard.
Danny:
Great. I'm curious about this. Are you guys exclusive to marketing or just all things data? Or is there a particular niche you're trying to focus on?
Brian:
That's a great question. So every company should be focusing on some niche or vertical or ecosystem in some way, shape, or form. Otherwise--you can never be all things to all people. So I think a mistake that a lot of these data visualization companies in this space are making is that they try to go too wide. The playbook four or five years ago in this space was, let's connect to everything that's possible. And as we all know, the world has finite resources, and it's impossible to invest in and support hundreds and hundreds of APIs. You can do it, but you won't go deep into any one, and it leaves your customers wanting more complete integrations with fewer apps rather than trying to connect to hundreds of apps. So Databox does focus on marketing and sales technology stacks. Again, there's other companies that focus on Martech and sales tech stacks as well. But that's our ecosystem.
Danny:
Perfect. No, great. I was just curious about that, yeah, because data obviously is a big thing across the board, and there's a lot of data out there. So great to know. So when we were talking before a little bit, before we started here, on a call previously, a little bit about the Martech stack. And for those in our audience, it's new, when we talk about Martech stacks, we're talking about basically all the different marketing technologies that you might have, whether it's a HubSpot or using Databox or using Zapier, whatever, the 800-- I don't know how many there are now.