In this thought-provoking episode of the Think Big Code Small podcast, we dive deep into the world of datafication, a term that's reshaping the way we perceive and interact with data. Join us as we unravel the layers of this fascinating concept, which essentially means turning everything into data. We explore how datafication impacts businesses, making data a first-class citizen in design and development, and enabling remarkable insights. Moreover, we venture into the personal sphere, discussing the self-surveillance, intimate surveillance, and social surveillance aspects of our digital lives. 

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