In this edition, two senior practitioners reflect on their careers and achievements to date, sharing key lessons and insights on working in data and analytics.

Dr Sachiko Scheuing, European privacy officer at Acxiom and co-chair of FEDMA, swapped analytics for data protection and has never looked back. Chosen by DataIQ to receive the 2020 Professor Derek Holder lifetime achievement award, she explains why lobbying on behalf of responsible data-driven marketing is more important than ever.

Paul Ravenscroft, until recently head of personalisation and insight at Walgreen Boots Alliance, then considers how much data and analytics changed over his 12-year tenure and what he has learned about leading high-performing teams.