Data can be intimidating, especially when you're a marketer working with a data scientist. Even so, data is becoming more and more critical to successful marketing and healthy companies. Good news! Today's guest, Garry Rosenfeldt of Allant Group, has a novel approach to data—one that marketers will love. Garry uses his expertise and years of experience to discover the story hidden deep in your data. Join Mike Gastin as he learns more about Garry's innovative approach to marketing data.