Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports.

From cloud-powered live productions to alternate broadcasts with attitude, they dive into:

How real-time data fuels emotional fan connection

Why UX (not just analytics) is the real game-changer

The future of AI-driven commentary, personalization, and global reach

Behind-the-scenes stories from F1 sims to NHL data casts

Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.