Spiraling Up — Marketing For Professional Services

Date, Marry, Dump: Making Good Marketing (And Design) Choices with Thiel & Team


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The Spiraling Up crew takes the show on the road to Southlake, Texas, for a special live recording with Paige Byrd and Elyssa Stephenson, co-presidents of the award-winning interior design and procurement firm Thiel & Team.

Together, they dig into what it takes to grow a thriving professional services business—balancing creativity, client management, and operational excellence. Then, things take a fun turn as they play Date, Marry, Dump: Business Edition—debating which marketing strategies and workplace trends they’d keep, test, or toss in today's marketplace.

From thought leadership and speaking gigs to LinkedIn trends, company retreats, and even questionable office décor choices (yes, fake fig trees make an appearance), this episode blends laughter with serious insights about running a high-performing firm that still knows how to have fun.

CHAPTERS:
00:00 Introduction and Welcome
01:03 Why Hinge is in Texas
02:21 Meet the Co-Presidents of Teal and Team
06:18 The Evolution of THIELCON
07:24 Canyon Creek Renovation
09:25 The Year of the Travel Maximizer
11:01 Experience in Business and Leisure
17:32 Game Time: Date, Marry, Dump
19:35 Thought Leadership Vehicles
25:55 Aesthetic Annoyances
30:16 Website and Digital Experience
35:19 Unfortunate Workplace Communications
36:50 Company Culture Initiatives
42:22 Remote/Hybrid Work Quirks
45:13 Branding Strategies
52:19 Conclusion and Contact Information

Visit Thiel & Team's website: https://thielandteam.com/
Connect witih Paige: https://www.linkedin.com/in/paige-byrd-a0a44210/
Connect with Elyssa: https://www.linkedin.com/in/elyssa-stephenson/

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