Mike Discoid is the core creator of the top end deep mix project Ideology of Sound – a well-known electronic dance music events brand in Riga, Latvia (est. 2008). Driven by his desire for deep house, tech and techno, Mike is a regular at several bars and clubs of Riga. Over the years he has played at countless events all over the country as well as multiple venues in Europe. His curiosity and endless digging for quality music, has recently evolved into production of their first release together with Ideology of Sound. Jomas iela, released on Datenbits Recordings was a huge hit with many more to come. He feels like music production is a great way connecting with peers and followers on a higher and deeper level.