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Integrity is not sexy.
 It doesn’t trend.
 It doesn’t sparkle on a résumé or a dating profile.
And yet… it’s the one thing you really can’t afford to ignore.
In my latest newsletter, I argue that integrity is the most boring value with the highest ROI — whether you’re hiring, dating, choosing friends, clients, or even employers.
Because here’s the uncomfortable truth:
 You can hire brilliant.
 You can date charming.
 You can work with “impressive.”
But if you skip the integrity check, you may have just signed up for a slow-motion disaster. đź’Ł
We all ignore the signals at first:
 • the “harmless” white lies
 • the chronic unreliability
 • the gossip framed as bonding
 • the small rule-bending that’s apparently no big deal
Until it is.
This newsletter is about patterns, not perfection.
About pressure-testing integrity before the cost shows up on your balance sheet — emotional, professional, or otherwise.
Fair warning:
 Integrity compounds slowly. Quietly. Almost boringly.
 But the absence of it? That compounds fast.
🧠Integrity First: The Most Boring Value You Can’t Afford to Ignore
📬 New podcast out now.
If you’ve ever thought “something feels off, but I can’t quite put my finger on it” — this one’s for you.
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare
By PeggyIntegrity is not sexy.
 It doesn’t trend.
 It doesn’t sparkle on a résumé or a dating profile.
And yet… it’s the one thing you really can’t afford to ignore.
In my latest newsletter, I argue that integrity is the most boring value with the highest ROI — whether you’re hiring, dating, choosing friends, clients, or even employers.
Because here’s the uncomfortable truth:
 You can hire brilliant.
 You can date charming.
 You can work with “impressive.”
But if you skip the integrity check, you may have just signed up for a slow-motion disaster. đź’Ł
We all ignore the signals at first:
 • the “harmless” white lies
 • the chronic unreliability
 • the gossip framed as bonding
 • the small rule-bending that’s apparently no big deal
Until it is.
This newsletter is about patterns, not perfection.
About pressure-testing integrity before the cost shows up on your balance sheet — emotional, professional, or otherwise.
Fair warning:
 Integrity compounds slowly. Quietly. Almost boringly.
 But the absence of it? That compounds fast.
🧠Integrity First: The Most Boring Value You Can’t Afford to Ignore
📬 New podcast out now.
If you’ve ever thought “something feels off, but I can’t quite put my finger on it” — this one’s for you.
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare