In this episode, we start at the Tokyo Olympics and end at a deep dive into why fringe internet communities such as 'incels' and 'femcels' are dissatisfied with their looks and dating by considering Leonhard Et al's paper on dating preferences based on one's own looks. This falls into the category of Festinger's dissonance theory, where couples in such one member is significantly dating down in physical attractiveness undergoes cognitive dissonance in an attempt to justify their reasoning for the large gap in physical attractiveness. As we go through the research in this episode, the results are actually quite surprising and not something you would guess intuitively.