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Dave Alcock joins Will Clarke to break down the real business behind DJ careers, touring, agents, promoters, fees, community, social media and what it actually takes to build a long-term artist career in 2026.

They talk about why talent alone is no longer enough, why artists need to own their audience, how agents decide who to sign, why touring costs are becoming harder to manage, and why the “middle class” of DJs is under more pressure than ever.

Dave also shares stories from working with artists like David Morales, Kerri Chandler, DJ Jazzy Jeff, Claude VonStroke and more, while giving a rare behind-the-scenes look at how the live music business really works.

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