December 05, 2023

Dave Hansen (Global Advocacy Marketing Director at LRN) on Building and Nurturing Customer Advocacy and Community

33 minutes

In this episode, Dave Hansen, the Global Advocacy Marketing Director at LRN, shares his unique journey from driving the Red Bull van in college to his current role building advocacy and community within the business world. He highlights his strategies for nurturing customer relationships, his perspective on the importance of customer sentiment through Net Promoter Score and CSAT, and the value of internal collaboration within an organization. This informative discussion is sprinkled with exciting stories from Hansen's early days influencing his career path. He also gives his perspectives on customer success and the critical role of the community managers and their work.

(00:56) Dave's Early Career and Driving the Red Bull Van
(04:13) Dave's Transition to Coca-Cola, And His Stint in Mascotting
(08:28) Dave's Career Path to LRN
(13:15) Dave's Role at LRN
(13:17) Understanding LRN's Business
(14:04) Measuring Success and Showing ROI at LRN
(15:41) Unpacking The Relationship Between Advocacy and Account Growth
(18:58) How Dave uses NPS and CSAT to Grow the Company
(23:59) Dave's Approach to Internal Collaboration
(26:21) Dave's Learning Journey and Future Aspirations

Stay tuned through the end of the show (29:00) to learn: