Scaleup Marketing

Dave Kellogg on the Three Pillars of a Great CMO

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The first episode of my podcast is with the great Dave Kellogg, recently named a Top 5 Most Respected Leader in SaaS by the 15,000 attendees of SaaStr. 

I had a lot of fun digging well over a decade of his posts on software and marketing at https://kellblog.com. In the podcast, we talk about some of my favorite posts of Dave’s over the years including:

  • The three pillars of a great CMO (and you can only pick two)
  • How great product marketing needs to impose simplicity on the market
  • The nearly impossible path from CMO to CEO
  • Our fascination with Autonomy and our mutual respect for their bold but wildly inaccurate messaging
    • ...more
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    Scaleup MarketingBy Tom Wentworth
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