Don’t miss the story that started it all—the journey that inspired From The Ground Up. In this episode, Dave Loden shares how he launched a new business with zero prior experience in a failing market—and turned it into a respected regional force. Along the way, he reflects on the hard lessons, pivotal decisions, and mindset shifts that made it possible. Plus, hear unforgettable stories from his time serving as a Captain in Search and Rescue that shaped his leadership and resilience when it mattered most.

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