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Dave Masters | How I Tested Buying and Selling Homes
In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies.
He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing.
He also talks about the value of using customer quotes in experiments and the differences between concierge and Wizard of Oz experiments. Dave provides tips for product managers in big companies who want to champion experimentation and shares his contact information for further discussion.
Guest Links
LinkedIn: https://www.linkedin.com/in/davemasters/
Website: https://www.realtor.com/
If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.
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By David J BlandIn this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies.
He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing.
He also talks about the value of using customer quotes in experiments and the differences between concierge and Wizard of Oz experiments. Dave provides tips for product managers in big companies who want to champion experimentation and shares his contact information for further discussion.
Guest Links
LinkedIn: https://www.linkedin.com/in/davemasters/
Website: https://www.realtor.com/
If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.