James Evelegh talks to Dave Musgrove, content director, history, at Immediate Media, about: 

• their HistoryExtra podcast hitting the twin milestones of 15 years & 150m downloads
• how they're marking the milestones with a new series: '15 minutes of fame'
• introducing a UGC element to their podcasts
• dos & don'ts of creating a successful podcast
• how the podcast started as a marketing channel but is now a monetisable product
• how the HistoryExtra podcast team manages to deliver such prolific output
• why the Bayeux Tapestry still resonates today
• why they've put a paywall on the HistoryExtra website
• their key paywall learnings to date
• his thinking on incorporating a more "clubbable element" to the HistoryExtra offering
• his hopes for a possible new lease of life for the newsstand post-pandemic
• and much more...

(This interview was recorded on 23rd June.)

We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

Hosted on Acast. See acast.com/privacy for more information.