David Abbey is a serial entrepreneur, founding his first business back in 2003.  After his exit in 2006 David enjoyed some time abroad while shifting into the world of tech startups, earning an enviable reputation for creating strategic partnerships, fostering growth within companies, and identifying opportunities to improve businesses.

David first dreamed up Penny, an AI-powered virtual assistant, while witnessing his wife’s challenges running a successful direct sales business.  Never one to sit still with an idea, in 2018 David cofounded Penny AI with Chris Noble, together building a tool to help millions of direct sales consultants grow their business.