Former ad-guy turned consultant, speaker, and bestselling author David Allison joins Prentice Howe to explore the power of Valuegraphics. He discusses how his company, Valuegraphics, changed the landscape of audience insight and how traditional demograhics don’t truly define an individual. David believes that we, as marketers, can actually leverage values to make business decisions.

David Allison | Valuegraphics

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. 

On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Business

Entrepreneurship

Marketing

Careers

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

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David Allison | Valuegraphics

David Allison | Valuegraphics