How do you keep a global, mostly non-desk workforce informed, aligned, and proud to belong?

David Alsop, Chief Human Resources Officer at Ultradent Products, a global manufacturer of dental and oral health products, explains how his team connects a multilingual frontline through clarity, short-form video, and practical AI.

He shares why HR must act like content creators, how mobile-first comms outperform text for factory teams, and how translation tech now removes costly barriers across 20+ languages.

David also details Ultradent’s onsite-first philosophy, how to define flexibility by role without dividing office and line workers, and why recruiting with radical clarity prevents mis-hires. He breaks down “culture charters” that turn values into daily behaviors, job-level guides that set expectations, and a leadership frame—360 care that balances employees, customers, and company results.

Expect actionable examples, from filming on an iPhone with a gimbal to using Microsoft Copilot, ChatGPT, and Viva Engage to scale clear, inclusive communication.

Key Timestamps

• - [00:45] – Guest intro: Ultradent’s global footprint and the “apex” of individualism and unity
• - [01:51] – What’s unique about HR in manufacturing vs. tech: keeping non-desk workers connected
• - [04:01] – HR as content creators: short-form video, mobile-first comms, filming on the floor
• - [05:57] – Practical AI: Copilot/ChatGPT to refine tone, translation at scale, Viva Engage
• - [08:52] – 2026 people challenges: engagement vs. “apex connection” and recruiting with clarity
• - [11:15] – Onsite-first culture: collaboration, trust, and defining flexibility by role
• - [14:29] – From values to behaviors: culture guides, job-level expectations, and team charters
• - [16:36] – 360 care: balancing employees, customers, and company performance

Takeaways

• - Make HR a content studio: use short, mobile-first video to reach frontline teams; film, interview, and ship usable clips.
• - Leverage AI to sharpen communications and translate instantly; judge messages by outcomes, not authorship.
• - Recruit with radical clarity about culture (e.g., onsite-first) to attract right-fit talent and avoid misalignment.
• - Define flexibility by role: shifts and schedules for manufacturing; location flexibility where it truly fits.
• - Turn values into operating norms via culture charters and job-level guides; practice peer accountability.
• - Lead with 360 care—balance employees, customers, and company results for sustainable performance.

Sponsor

AllVoices brings all your employee relations work together in one place. No more jumping between spreadsheets, emails, and legacy systems just one place to document and manage reports, cases, investigations, and performance conversations. It helps you run a more consistent process, takes busywork off your plate with AI, and makes it easier to spot trends early, so you can work proactively, not just put out fires.

See a demo at ⁠⁠⁠⁠allvoices.co⁠⁠⁠⁠.