The Branding Laboratory

David Ask on Inventing, Hustling, and Encouraging


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Sometimes the best ideas come from the most ordinary places. For David Ask, it was a simple conversation with his brother-in-law that turned into Stat Guard Plus, a little piece of plastic that locks down your thermostat and ended up in Home Depot, Lowe’s, and thousands of stores across the country.

In this episode, David and I talk about what it really takes to bring an idea to life—the mistakes, the late nights, the knockoffs, the grit. We get into manufacturing overseas, protecting your vision, and what happens when a $20 product ends up saving people hundreds on their energy bills.


But this isn’t just about thermostats. David’s a musician, a writer, and the voice behind Guardians of Grit, a movement about helping men show up with honesty, identity, and resilience. His story is about more than business, it’s about becoming the man you’re meant to be.

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The Branding LaboratoryBy Deevo Tindall