The challenge for small business owners to create an engaging course today is quite significant. What factors have made it much harder than it used to be? If we can’t differentiate on audio and video quality what can we differentiate on? How do we make a course that more closely mirrors what we could do if we were taking that person through the material in a classroom or one-on-one setting? What purpose does an online summit serve in our businesses? On this episode, I talk to, AVADO’s head of digital marketing courses, David Bain about trends and changes he’s seeing in digital marketing as it relates to courses, turning a course into a virtual summit, and the best way to sell our expertise with courses. He also shares a step-by-step process of going from audio podcast to virtual summit.