David Balfour: Redefining Brand Experiences 

In this episode of EventNewsDXB, we sit down with David Balfour, co-founder of LightBlue and one of the pioneers of experiential marketing in the Middle East. David shares his desire to help redefine brand engagement in Dubai - shifting the focus from traditional activations to emotionally driven experiences that resonate long after the event is over.

From big and bold stunts to more intimate and curated brand moments, David explains why emotion is the new metric and why bravery, strategy and cultural insight matter more than ever.

We also explore the future of live experiences in an AI-driven world, why authenticity will become a brand’s greatest asset and what it takes to build strong, trust-based client relationships in a fast-moving market.

If you want to create events that inspire, engage, and truly connect, this episode is packed with ideas and insights you can’t afford to miss.

EventNewsDXB is powered by -45dB - Sound Reduction Specialists.

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

Support us!

It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider sponsoring the podcast to enable us to keep them coming. Contact us for details.