The B2B Revenue Executive Experience

David Bauders on Negotiation Training for Sellers in the Cognitive Era


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Sales training has long been viewed as a necessary evil, lacking a major component to success: negotiation training.

We recently interviewed David Bauders, CEO of Strategic Pricing Associates, a company that leverages analytics and training to master profit opportunity.

Here’s what we learned from Bauders.

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The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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