David Brock is the Founder and CEO of Partners in EXCELLENCE (a global business consulting company), an author, renown expert in complex and enterprise sales, and writer of one of the best sales blogs.

In this episode David gives us the heads up on the how tables have turned and that because of the way that companies now decide and buy the interactions must be optimised for a digitally led and sales supported experience.

But, there's much more to it than that. David shares his thoughts on what sellers need to do to support online buyer research, including some specialisations  to support your customers buying journey.