The Sales Strategist Podcast

David Brock | How to Change Industry and Apply Your Sales Skills


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What happens when a salesperson or a sales manager switches industries?

How do you transfer your sales skills — effectively — from SaaS to Manufacturing, or from Tech to Healthcare, without losing credibility?

I sat down with David Brock, author of 'The Sales Manager’s Survival Guide', sales trainer, advisor, and one of the most respected voices in B2B sales. Here’s what we covered:
  • How to build credibility and trust fast when you don’t yet have relationships in the new industry.
  • Why the best salespeople are great learners — and what to prioritize when learning a new product, customer base, or industry.
  • The most common mistakes sellers make when changing industries — and how to avoid them.
  • For managers: how to truly listen and observe in your first 30 days, and why it matters.
  • The biggest traps Sales Managers fall into when moving into a new market — and how to navigate the transition smartly.
Hope it sparks some new thinking — enjoy the listen.
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The Sales Strategist PodcastBy Tobia La Marca