Last time we talked about an ROI for change. I’m sure that got some attention. Now, it I want to start thinking about managing change, where do I look first?

* Often we think about communication and training.

* That's good and is a portion of the change effort.

* First thing you need to determine is 'Why'.

* Change happens 1 person at a time.

* Must hook people early.

How do you uncover the ‘why’ for end users / stakeholders?

* Small minority of people like to change.

* We like what we know.

* Change equation for each person is different.

* Most projects have a mission / vision. Often the 'why' for the business but not WIIFM?

* What's the case for change for the audience members.

* Iterative discipline. Audiences themselves change so your plans must change with them.

* Must do the stakeholder assessment / analysis. Impact on them? Their impact on program? Their current disposition and future state disposition?

Once I have the ‘why’ what do I do with it? (I’ll ask but we’ll have to save that for next time)