What: Now that I have the why what do I do with it?

Communications. Please define for us in this context?

* Guides the course of what we'll do this program.

Layout for us a simple communications plan?

* Segmented audiences by role and disposition.

* Must iterate assessment and communications over the project.

* Repetition matters. 7 times over 3 mediums

* What message are we sending? What format does it take? Audience to receive? When?

Do we learn and adapt the communications as we go?

* Communication plans adapt from building awareness in the beginning to taking action at the end.

* Beginning: You need to know what's up.

* End: You need to take action.

* Peaks and valleys of a project will address changing conditions of the program.

Who does this typically play out in a real project? (We’ll save that for next time)