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David Clark, EVP and GM, Joost — Big Brother, Buddha Collector and TV “Re-Inventor.”
Dealmaker extraordinare takes time off from reinventing television advertising to speak with Susan about his life, his loves and his career. Joost is a press-darling start-up founded by the Skype dudes that uses a P2P platform to deliver over 15,000 TV shows in 250 channels through broadband to your computer. The beta is available now and you must check it out - it's free and amazing.
David's job is to monetize that plumbing with next-gen interactive television ads. And he's on a mission to do that -- he's signed over 40 of the biggest brands in marketing. From Sony to Sprite to BMW, David discusses the unique and integrated experiences his service can offer at the intersection of the web and TV. You hear about "telescoping" and other ways marketers are experimenting with this new medium.
Before Joost, David was SVP for MTV Networks' global marketing partnerships. He implemented worldwide TV campaigns for HP, Motorola and McDonald's and tells us about some of those $75 million dollar deals. But David was not always the boy wonder he seems - he shares his failures or "train-wrecks" as he likes to call them, including a real-estate asp for managing properties that bombed in the late '90s.
We take a tour of Southeast Asia where David has spent considerable time, first teaching English in Japan then back-packing around in his early twenties. That time in his life sparked the beginning of his collection of antique Buddha's. And he's spent significant time in Vietnam, launching a TV show in concert with the government. This small town boy (Roxbury, CT) still loves the pleasures of home, especially strawberry rhubarb pie, which he considers the perfect food.
David lives on Central Park in NYC with his wife and son and has been a "Big Brother" to a now 21 year old college boy who he help helped raise from the tough world of the South Bronx. Those 9 years of weekly get-togethers gave David not just an understanding of that community -- both good and bad -- but an invaluable and humbling perspective on life. Get to know "Scooby" in all his glory on this episode of DishyMix.
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By Susan BrattonDealmaker extraordinare takes time off from reinventing television advertising to speak with Susan about his life, his loves and his career. Joost is a press-darling start-up founded by the Skype dudes that uses a P2P platform to deliver over 15,000 TV shows in 250 channels through broadband to your computer. The beta is available now and you must check it out - it's free and amazing.
David's job is to monetize that plumbing with next-gen interactive television ads. And he's on a mission to do that -- he's signed over 40 of the biggest brands in marketing. From Sony to Sprite to BMW, David discusses the unique and integrated experiences his service can offer at the intersection of the web and TV. You hear about "telescoping" and other ways marketers are experimenting with this new medium.
Before Joost, David was SVP for MTV Networks' global marketing partnerships. He implemented worldwide TV campaigns for HP, Motorola and McDonald's and tells us about some of those $75 million dollar deals. But David was not always the boy wonder he seems - he shares his failures or "train-wrecks" as he likes to call them, including a real-estate asp for managing properties that bombed in the late '90s.
We take a tour of Southeast Asia where David has spent considerable time, first teaching English in Japan then back-packing around in his early twenties. That time in his life sparked the beginning of his collection of antique Buddha's. And he's spent significant time in Vietnam, launching a TV show in concert with the government. This small town boy (Roxbury, CT) still loves the pleasures of home, especially strawberry rhubarb pie, which he considers the perfect food.
David lives on Central Park in NYC with his wife and son and has been a "Big Brother" to a now 21 year old college boy who he help helped raise from the tough world of the South Bronx. Those 9 years of weekly get-togethers gave David not just an understanding of that community -- both good and bad -- but an invaluable and humbling perspective on life. Get to know "Scooby" in all his glory on this episode of DishyMix.