<p>David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s career, and what he learned from the world of technology consulting. Connect with David at <a href="https://www.rainbowshops.com/" rel="noopener noreferrer" target="_blank">RainbowShops.com</a> and on <a href="https://www.linkedin.com/in/davidcost/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p>

David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s career, and what he learned from the world of technology consulting. Connect with David at RainbowShops.com and on LinkedIn

<p>David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s career, and what he learned from the world of technology consulting. Connect with David at <a href="https://www.rainbowshops.com/" rel="noopener noreferrer">RainbowShops.com</a> and on <a href="https://www.linkedin.com/in/davidcost/" rel="noopener noreferrer">LinkedIn</a></p>

David Cost - VP of Digital and eCommerce at Rainbow Apparel Co

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

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David Cost - VP of Digital and eCommerce at Rainbow Apparel Co

David Cost - VP of Digital and eCommerce at Rainbow Apparel Co