There’s a lot of negative connotations

around the word, “persuasion” and the power of persuasion, but what does that

word really mean? In today’s episode with David Deutsch, a renowned copywriter

and direct response marketer who used to work with Ogilvy and Mather, explains

what the power of persuasion is. He shares tips on how to boost your persuasion

skills. He emphasizes that the most important thing is to have that mindset of

believing in your product or service and that will be better for others.